Debrief #11

Hi folks, happy monday!
2025 started hot - Check it out:

🕶️ Tech & Wearables

• Meta & Oakley Collaborate on Smart Glasses for Athletes

Meta is working alongside Oakley to develop smart glasses designed for athletes. These glasses feature a centrally positioned camera, appealing to cyclists and outdoor sports enthusiasts. 

• Garmin Unveils New Golf Smartwatches

Garmin introduced the Approach S44 & S50, featuring AMOLED displays, preloaded maps for over 43,000 courses, and club tracking integration—a must-have for golfers. 

• Therabody Introduces “Coach” – AI-Powered Recovery Tool

Therabody launched Coach, an AI-powered personalized recovery assistant that syncs with fitness watches and apps. This tool ensures optimized post-workout recovery based on real-time health data. Currently in Beta on the Therabody app.

• CES 2025 Highlights: Game-Changing Fitness Tech

CES 2025 showcased some of the most exciting health and fitness tech innovations, including:

• Withings Omnia 360: A deep health screening mirror

• Amp Fitness: A home strength training machine

• Chillshark: A tub that converts into a cold plunge

• Speediance: A smart home gym

• Nutrix AG Cortisol Sensor: A stress tracker

🏃‍♂️ Fitness & Running

• Nike’s 2025 After Dark Tour: A Women’s Running Revolution

Nike announced the After Dark Tour, a women’s race series in Sydney, Shanghai, Seoul, Mumbai, Los Angeles, and Mexico City. This event fosters community and empowerment in women’s running.

• Hoka’s Creative Pop-Up: The Run Stop Corner Shop

Hoka launched a pop-up concept store in East London—featuring an ATM that dispenses “Hokens,” a FlyLab innovation zone, and interactive giveaways.

• Endorphins Running Launches Dedicated Mobile App

Endorphins Running now has a mobile app featuring:

• City community groups

• Leaderboards

• Personalized training plans

• Group challenges

• Tracksmith’s 2025 Marathon Collection Drops

Tracksmith launched Tokyo, Boston, and London editions, featuring paint-smeared sashes and bold colors across singlets, tees, shorts, and base layers.

💪 Gym & Wellness Trends

• 2025 Gym Design Trends – The Future of Fitness Spaces

Chris Howell from SPX highlighted key gym design trends for 2025:

• Turf strips are becoming overdone

• Outdoor workout areas are on the rise

• Luxury & high-end design is being prioritized

• Fewer screens on machines as free weights and functional training grow

• Equinox Hotels Partners with Dr. Matt Walker for a Sleep Revolution

Equinox Hotels is launching a sleep lab at its NYC location with cutting-edge tech to optimize rest and combat jet lag. Expect luxury wellness hotels to boom in 2025.

• Lululemon Releases Chargefeel 3 – Hybrid Running & Training Shoe

Lululemon dropped the Chargefeel 3, a women’s hybrid shoe designed for both running and training, featuring:

• Breathable upper

• Secure fit

• Nulu™ heel lining

🥤 Nutrition & Supplements

Performance & Recovery

• Bioniq Launches AI-Powered Personalized Supplements

London-based Bioniq introduced Build Your Own, a supplement blend tailored from blood biomarker analysis, backed by Cristiano Ronaldo. Available in 70+ countries.

• Zephira Unveils New Daily Defense Supplement

Zephira combines KSM-66 Ashwagandha, Boswellia, and probiotics for stress reduction, recovery, and immune support.

Functional Nutrition & Supplements

• Throne SPORT COFFEE Expands with Mint Mocha

Throne SPORT COFFEE added Mint Mocha to its functional cold brew line, featuring natural caffeine, B vitamins, electrolytes, and BCAAs. Only 50 calories per can.

• Vital Proteins Launches Colostrum Capsules

Vital Proteins now offers Colostrum Capsules sourced from U.S. cows with a calf-first promise, supporting gut and immune health.

• O Positiv Health Releases URO Whole Body Probiotic

O Positiv Health introduced URO Whole Body Probiotic, featuring 10 clinically studied strains, dandelion, and licorice root for gut, skin, and oral health.

Protein & Performance Nutrition

• RXBAR Co-Founder Launches HORMBLES CHORMBLES – Protein Candy

HORMBLES CHORMBLES offers a nostalgic candy with 10g protein, 0 sugar, and 100 calories per bar.

• Magic Spoon Introduces High-Protein Granola

Magic Spoon launched a protein-packed granola with 13-14g protein and 2g sugar per serving, available in Honey Almond, Peanut Butter, Dark Chocolate Almond, and Mixed Berry at Walmart, Target, and online.

• David Protein Drops New Flavors – Peanut Butter Chocolate Chunk & Salted Caramel Peanut Butter.

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