Today’s edition brings you some of the latest news in product launches, healthteach wearables, new supplement brands in the market and who’s investing where.

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🏃 On Running Cloudrise Cyclon 1.1 On released the Cloudrise Cyclon 1.1, a performance running shoe engineered for speed with updated geometry for smoother transitions. The catch? It's subscription-only at $29.99/month through their Cyclon circularity program—when worn out, you send them back for recycling. Over 90% of materials are recyclable, with a 90% bio-based upper and 99.5% recycled Speedboard. 🔗 Get the details

🧥 Soar Nano Jacket in Black Soar dropped the Nano Jacket in black, a lightweight layer designed for runners needing packable protection without excess bulk. Engineered for serious runners who prioritize portability and weather resistance. 🔗 Shop here

👟 Brooks Hero Collection Brooks launches its Hero Collection on October 10th exclusively at Academy Sports + Outdoors, featuring limited-edition colorways across Ghost 17 and Adrenaline GTS 25 styles. The collection recognizes the influence of mentors in communities with prices starting at $149.99. 🔗 Discover more

👟 ALO Recovery Mode Sneaker ALO launched the Recovery Mode Sneaker, engineered specifically for post-workout recovery with structured outer sole and high-rebound foam insole targeting balance and pressure point relief. Made from cruelty-free vegan leather. Positioning recovery footwear as lifestyle product. 🔗 Shop now

👟 R.A.D Global UFO Running Shoe R.A.D Global launched UFO, their first-ever running shoe featuring dual-foam SUPEFOAM™ (a dual-layer PEBA blend) designed for long runs, progressions, and threshold work. The super trainer combines soft cushioning for running economy with firm energy return, targeting speed across distance. Launched October 23rd exclusively through authorized dealers. 🔗 Shop now

🧘 FÔLD Reformer with Easi-Fold™ System FÔLD unveiled their updated reformer featuring the patent-pending Easi-Fold™ system powered by spring-assisted support, making folding and unfolding effortless. The redesigned model includes enhancements to base and leg, refined spring holder protection, and all-new hinge design. Already loved by thousands across UK & Europe since 2024 sellout launch. 🔗 Learn more

🔥 Reebok Smart Ring Reebok entered the smart ring space with its $249 Smart Ring featuring 24/7 tracking of heart rate, HRV, blood oxygen, skin temperature, stress, and sleep stages. The titanium ring compiles data into a single "One Score" via the Reebok Fitness App, offering 5-7 day battery life and 5ATM water resistance. Launched in partnership with F45 Training as their official global fitness wearable. Challenges Oura, WHOOP, and Samsung in the crowded smart ring market. 🔗 Get the ring

💍 ŌURA Health Panels + Ring 4 Ceramic ŌURA unveiled Health Panels, enabling members to schedule bloodwork through Quest Diagnostics and view lab results with personalized recommendations directly in the Oura app. The $99 service tracks 50+ cardiometabolic biomarkers at 2,000+ U.S. locations. Also announced: Ring 4 Ceramic collection made from zirconia ceramic for durability and lightweight performance. ŌURA joins the bloodwork arms race alongside WHOOP and Ultrahuman. 🔗 Get the details

🚽 Throne Science One Throne Science launched One, a smart toilet clip using physician-trained AI to analyze waste and deliver personalized gut health insights straight to your phone. The quantified self movement reaches the bathroom. 🔗 Check it out

🚽 Kohler Dekoda Kohler Co. launched Dekoda, a $599 smart toilet attachment powered by optical spectroscopy sensors and AI to analyze waste for hydration, gut health, and blood detection. The device attaches to toilet rims, uses end-to-end encryption, includes fingerprint authentication, and requires $6.99-$12.99/month membership. Ships October 21st. Kohler Health's first product enters the emerging bathroom biomarker market alongside Throne. 🔗 Pre-order now

🚴 Peloton IQ + Cross Training Series Peloton launched Peloton IQ, an AI system providing dynamic coaching across all equipment with performance estimates, progress tracking, and real-time insights. The new Cross Training Series features refreshed Bike+ ($2,695), Tread+ ($6,695), and Row+ ($3,495)—all with swivel screens for seamless transitions between cardio, strength, yoga, and more. 🔗 Discover more

🛌 Eight Sleep Pod Pillow Cover Eight Sleep introduced the Pod Pillow Cover with intelligent temperature control for head and neck. Expanding beyond mattress cooling to complete sleep system optimization. 🔗 Try it here

🧠 Muse AI Coach + Deep Sleep Stimulation Muse by Interaxon Inc. announced two additions to its AI sleep platform: "AI Coach" (Enso) that translates complex brain and sleep signals into plain language with actionable coaching, and "Deep Sleep Stimulation" using EEG-timed audio cues to ease users into sleep. Smart Alarm and Smart Nap features coming soon. Powered by Foundational Brain Model trained on 1 billion+ minutes of EEG data. 🔗 Learn more

🧬 Seed Co-Biotics Collection Seed launched three Co-Biotics supplements: Daily Multivitamin, Energy + Focus, and Sleep + Restore—designed to support metabolism, cognition, and circadian rhythms. Science-backed supplement positioning from the microbiome leaders. 🔗 Discover the collection

🥤 Barebells Protein Soda Barebells launched Protein Soda, their first U.S. beverage featuring 10g clear whey protein, 200mg caffeine (equivalent to 2 cups of coffee), B vitamins, zero sugar, and ~50 calories per 12oz can. Available in three flavors: Wild Strawberry, Pineapple Sunrise, and Sweet Cherry. Launched October 21st exclusively at shop.barebells.com. Fans calling it a "game changer" for combining energy drink functionality with protein supplementation. 🔗 Shop now

👩‍⚕️ Hims & Hers Menopause + Perimenopause Specialty Hims & Hers launched a new specialty offering affordable, personalized treatment plans for women experiencing perimenopause and menopause. Eligible customers can access prescription medications including estradiol (for hot flashes, night sweats) and progesterone (for uterine protection, sleep quality) in pill, patch, or cream forms. Licensed providers trained in menopause care direct all treatment plans. Addressing market gap: 1.3M U.S. women experience menopause annually, but only 30% of OB/GYN programs provide formal menopause training. Company targeting $1B Hers revenue by 2026. 🔗 Learn more

🌴 Eudēmonia Summit - West Palm Beach Wellness weekender alert: Eudēmonia Summit lands in West Palm Beach November 13-16, 2025, with 130+ experts in longevity, performance, and mental health. Speaker lineup includes Andrew Huberman, Mark Hyman, and Halle Berry. Premium wellness meets performance optimization. 🔗 Get the details

🌍 AARMY Goes Global The NYC-based performance training brand founded by former athlete Akin Akman launched its global franchising initiative, with new locations slated for Singapore and Thailand. Also debuted a digital training program for coaches based on discipline, structure, and mental toughness. Setting a new standard for world-class workouts. 🔗 Learn more

🔥 Othership Opens in Williamsburg The immersive social wellness club opened in Brooklyn, bringing signature "sauna raves" and hot-cold guided rituals to another NYC neighborhood. Spanning 6,500-sq-ft, the new space builds on the brand's alcohol- and phone-free ethos. "It's our most communal space to date," said CEO Robbie Bent. Expanding to the Upper East Side next. Othership is reimagining the modern bathhouse as a space for community, transformation, and somatic ritual. 🔗 Visit Othership

💰 ŌURA raising $875M at $11B valuation - Smart ring maker secures massive funding round

🏈 Tom Brady joined Aescape as Chief Innovation Officer - GOAT enters recovery tech space 🔗 Read more

🤝 Puma re-ups HYROX deal - Extending partnership with fastest-growing fitness competition 🔗 Details

⚖️ Strava sued Garmin (already over) - Alleging patent infringement over segments and heatmaps, plus violation of 2015 agreement. First reported by DC Rainmaker, lawsuit demands Garmin stop selling certain devices and disable key Garmin Connect features 🔗 Full story

🩸 WHOOP launched Labs for members - Expanding beyond wearables into bloodwork 🔗 Check it out

👓 Meta x Oakley launched athlete-focused AI glasses - Convergence of performance eyewear and smart technology 🔗 Learn more

💷 Third Space London added £75M for expansion - Premium gym operator secures major funding round 🔗 Details

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