Debrief #6

☀️ Good morning folks! July edition is out so enjoy it!

We've followed some of our audience feedback and adapted a few things here and there so please let us know what you think of it!

In today's email: (~6’min read)

• Personalised Wellness Trends + The role of Digital Detox

• The future of Home Health monitoring

• The most common and top athletes chosen supplements

• Peak Performance Athlete of the Month: Andy Murray

• Salus Tips & Market News

Did you miss our last newsletters? Read them here:

• Debrief #1 > Who / What is Salus Performance?

• Debrief #2 > Wellness Brands & Athletes Toolkits

• Debrief #3 > Cold Plunge & the Gym Evolution

• Debrief #4 > Electrolytes, The future of health care & more

• Debrief #5 > Creatine, Psychedelics for mental health & more

• Debrief #6 > Fitness, Wellness News, Partnerships and more

💆 Holistic Wellness

Personalised Wellness Trends

The wellness industry is rapidly evolving, driven by technological advancements and increasing demand for personalised health solutions. Here are some key trends:

1. AI and Wearable Tech: AI-powered health tools and wearables are providing personalised insights and recommendations, with the global wearable tech market expected to reach $62 billion by 2025.

2. DNA-Based Diets: Personalised nutrition plans based on DNA analysis can lead to a 33% greater adherence rate compared to generic diets.

3. Mental Health Apps: Apps offering personalised mental health solutions are projected to grow by 23% annually.

4. Telehealth Expansion: Personalised tele-health services are becoming more prevalent, especially in remote and underserved areas.

5. Customised Supplements: Tailored supplement plans based on individual health data are gaining popularity, with an expected market growth of 9% annually. (DNA-Based Diets)

The Role of Digital Detox

Digital detoxes are becoming crucial as screen time continues to rise.
Here are some key insights:

1. Sleep Improvement: Reducing screen time by 50% before bed improves sleep quality by 40%.

2. Reduced Stress: A digital detox can reduce stress levels by 35%, as excessive screen time is linked to higher cortisol levels.

3. Increased Productivity: Employees who take regular digital breaks report a 20% increase in productivity.

4. Better Relationships: Limiting screen time improves interpersonal relationships, with 30% of people feeling more connected to their partners​ (ScienceDaily)​.

5. Enhanced Focus: Digital detoxes enhance concentration and cognitive function by 25%​ (Well+Good)​.

The Future of Home Health Monitoring

Home health monitoring is poised to revolutionise healthcare.
Key trends include:

1. Wearable Devices: The global market for wearable health devices is projected to reach $27 billion by 2025, driven by innovations in monitoring vital signs and chronic conditions​ (Shape)​.

2. Remote Patient Monitoring: The use of remote patient monitoring (RPM) is expected to grow by 30% annually, allowing for continuous health tracking and early detection of issues​ (Time & Leisure)​.

3. Telehealth Integration: Telehealth services combined with home health monitoring are enhancing patient care, with a 25% increase in telehealth usage since 2020.

4. AI and Machine Learning: AI-driven home health monitoring systems can predict health issues with 90% accuracy, leading to better preventative care.

5. User-Friendly Interfaces: Improved user interfaces and ease of use are making home health monitoring accessible to older adults, with a 50% adoption rate among seniors.

🎯 Peak Performance

Common Supplements for Athletes

1. Magnesium

• Benefits: Supports muscle function, energy production, and reduces cramps.

• Statistics: Approximately 50-60% of athletes are magnesium deficient.

• Interesting Facts:

  • Enhances recovery by reducing muscle soreness.

  • Regulates electrolyte balance and hydration.

• Recommendation for Amateur Athletes: Take 200-400 mg daily, especially if experiencing muscle cramps.

2. Glutamine

• Benefits: Aids in muscle recovery, supports immune function, and gut health.

• Statistics: Glutamine levels can drop by up to 50% after intense exercise​.

• Interesting Facts:

  • Helps in maintaining muscle mass during intense training.

  • Reduces the risk of infections in athletes.

• Recommendation for Amateur Athletes: 5 grams post-workout can help speed recovery. Or in the morning 1st thing with water and lemon.

3. Creatine

• Benefits: Increases strength, muscle mass, and performance in high-intensity exercise.

• Statistics: Around 70% of athletes use creatine for performance enhancement​.

• Interesting Facts:

  • Enhances ATP production, providing more energy for muscles.

  • Can improve performance in short bursts of intense activity by 10-20%.

• Recommendation for Amateur Athletes: Start with a loading phase of 20 grams per day for 5 days, followed by a maintenance dose of 3-5 grams daily. Can be taken in the morning with water, lemon and Glutamine.

4. Omega-3 Fatty Acids

• Benefits: Reduces inflammation, supports heart health, and improves recovery.

• Statistics: Athletes who consume Omega-3s experience a 50% reduction in exercise-induced inflammation​.

• Interesting Facts:

  • Improves joint health and reduces soreness.

  • Enhances brain function and mood stability.

• Recommendation for Amateur Athletes: 1-3 grams of EPA and DHA combined per day.

5. Coenzyme Q10 (CoQ10)

• Benefits: Boosts energy production, supports heart health, and reduces oxidative stress.

• Statistics: CoQ10 can improve aerobic power and delay fatigue by 12%.

• Interesting Facts:

  • Enhances mitochondrial function, crucial for endurance sports.

  • Helps in maintaining peak performance during prolonged activities.

• Recommendation for Amateur Athletes: 100-200 mg per day, taken with meals for better absorption.

6. Beta-Alanine

• Benefits: Improves endurance, reduces fatigue, and enhances performance in high-intensity exercise.

• Statistics: Athletes using beta-alanine report a 3-4% increase in muscle endurance​.

• Interesting Facts:

  • Increases carnosine levels in muscles, which buffers acid build-up.

  • Effective in reducing muscle acidosis during intense exercise.

• Recommendation for Amateur Athletes: 2-5 grams daily, split into smaller doses to avoid tingling sensations.

7. Whey Isolate

• Benefits: Promotes muscle growth, aids recovery, and provides high-quality protein.

• Statistics: Whey protein can increase muscle protein synthesis by up to 25% post-exercise​.

• Interesting Facts:

  • Contains all essential amino acids, making it a complete protein source.

  • Absorbed quickly, making it ideal for post-workout recovery.

• Recommendation for Amateur Athletes: 20-30 grams immediately after workouts.

_{Note: These supplements can greatly enhance performance, recovery, and overall health when used correctly. Always consult with a healthcare provider or doctor before starting any new supplement regimen}.

Peak Performance Athlete of the Month

Andy Murray

Murray is considered one of the greatest British athletes of his generation, re-establishing the UK as a force in men's tennis. His career was defined by his fierce rivalries with Novak Djokovic, Roger Federer and Rafael Nadal, and he is known as an excellent defender with a superb two-handed backhand. He will be retiring after the 2024 Paris Olympics.

Here are his key highlights:

Grand Slam Titles

• Won 3 Grand Slam singles titles:

  • 2012 US Open

  • 2013 Wimbledon Championships

  • 2016 Wimbledon Championships

• Reached 11 Grand Slam finals total, including runner-up finishes at the 2008 US Open, 2010-2011 Australian Open, 2012 Wimbledon, 2013-2016 Australian Open, and 2016 French Open

Olympic Gold Medals

• Won gold medals in men's singles at the 2012 London Olympics and 2016 Rio Olympics, becoming the only player to defend an Olympic singles title

• Also won a silver medal in mixed doubles at the 2012 London Olympics with Laura Robson

World No. 1 Ranking

• Reached world No. 1 ranking in 2016 and held the No. 1 ranking for 41 consecutive weeks

Davis Cup Success

• Played a key role in Great Britain winning the Davis Cup in 2015, going 8-0 in singles matches

Other Titles

• Won 46 career singles titles, including 14 ATP Masters 1000 titles (5th most since 1990)

• Won the ATP Finals in 2016 to clinch the year-end No. 1 ranking

⚡️Salus Tips

This month recommendations 💥 

Podcasts

1. Huberman Lab: Hosted by Dr. Andrew Huberman, this podcast delves into neuroscience and its applications to health and fitness. Listen Here.

2. The Model Health Show: Shawn Stevenson covers diverse topics in health, fitness, and nutrition. Listen Here.

Brands

1. 4T2: 4T2 is a relatively new running brand launched during the pandemic, founded by Jurian Elstgeest, who has extensive experience in the performance footwear industry. The brand aims to create a more holistic approach to running, recognising it as a lifestyle rather than just a sport.

2. Aerth: Aerth is a French family-owned clothing brand focused on promoting environmental awareness through its products. The brand specializes in conscious running and recovery wear, aiming to merge performance with sustainability. Aerth's mission is to encourage a mindful approach to running, emphasising the importance of environmental responsibility in sports and lifestyle choices.

3. IM8: David Beckham to launch new wellness label IM8 via investment in Prenetics, the Hong Kong based health sciences firm behind the brand.

Market News

• Gympass rebranded to Wellhub, expanding holistic services to 36 additional markets. 

• EGYM acquired Hussle, expanding the European footprint of its Wellpass offering.

• Urban Sports Club raised €95M after doubling its B2B business in recent years.

• French sporting goods retailer Decathlon exits Sweden.

• Ultrahuman rolls out new feature to quantify sleep debt. 

• Eight Sleep partners with EF Pro Cycling teams for Tour de France recovery.

• Spanish athleisure brand OYSHO launches run clubs.

🙏 Last but not least

Thank you for reading this edition of Debrief and your feedback is more than welcomed!

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Cheers ✌️, Salus out 👋