Debrief Industry News

Hi folks, happy Monday!
Here are some of the hottest fitness, wellness & health news to kickstart your week!
Check it out 👇

📣 Announcements

Nike Strength

Nike’s launched Nike Grind Dumbbells that are made from over 20% recycled rubber from Nike’s shoe manufacturing process, each with unique sustainable accents, a step toward eco-conscious fitness equipment.

Nike Zoom Fly 6

The Zoom Fly 6 is Nike’s latest performance running shoe, designed for responsive speed and stability. It features a lighter construction with enhanced midsole cushioning and a breathable upper for comfort on long runs. With improved traction and a carbon-fiber plate for energy return, the Zoom Fly 6 is built to support runners striving for high performance.

Cristiano Ronaldo Invests in Bioniq

Cristiano Ronaldo has invested in Bioniq, the personalized health and wellness platform, bringing the company’s valuation to $82 million. Known for his commitment to health, Ronaldo’s involvement aims to bolster Bioniq’s mission to make tailored health solutions more accessible globally, aligning with his vision of advancing wellness through innovation.

Strava

Strava’s Athlete Intelligence feature uses AI for personalized workout insights, helping users enhance training with activity trends and progress tracking. It’s been pretty accurate on our tests so far!

Garmin

The Garmin Lily 2 Active smartwatch merges style with outdoor workout functionality, including GPS and a hidden display that activates with a tap.

Garmin Outdoor Maps+

The Outdoor Maps+ subscription brings topographic maps, public land data, and trail details directly to Garmin devices, enhancing outdoor navigation with high-detail, offline-ready maps perfect for remote adventures.

Edge 1050 Cycling Computer

Garmin’s Edge 1050 is its most advanced cycling computer yet, offering real-time GroupRide messaging, route-specific navigation, and integrated Garmin Pay, catering to community and performance needs for avid cyclists.

Salomon x Pas Normal Studios

The Salomon collaboration with Pas Normal Studios includes a hydration vest and trail runner, blending Scandinavian design with high-performance fitness gear.

Noom’s Body Scan for GLP-1 Users

Noom introduced Body Scan, an AI-powered feature that tracks muscle mass, designed especially for users on GLP-1 medications. This feature represents Noom’s evolution from a diet app to a comprehensive digital health partner, offering personalized insights through advanced tracking tools. Founded in 2008, Noom has raised over $650 million to scale its behavior-focused platform.

SleepScore Labs launched Sleep.AI

SleepScore Labs launched Sleep.AI, an evidence-based AI platform focused on sleep health, leveraging 500+ million hours of sleep data and over 230 scientific studies. Sleep.AI supports health and wellness apps via an SDK, and provides R&D services for sleep-related product innovation, helping companies develop advanced solutions in sleep health.

Echelon

The Strength Home machine from Echelon offers versatile, space-efficient strength training, integrating into compact living spaces for an adaptable fitness solution.

Tracksmith

Tracksmith’s Eliot Runner in Forest/Ivory brings understated elegance, offering a rich color palette to their classic lineup.

ŌURA

The ŌURA Ring 4 offers improved accuracy with Smart Sensing technology, enhancing personalized health tracking for users.

TRIP x Calm

In partnership with the Calm app, TRIP introduced a wellness bundle with functional beverages and mindfulness access, complete with QR codes on cans for Calm membership.

Remedy Place x Kohler

Remedy Place and Kohler launched a $15,000 luxury ice bath, offering high-end cold therapy for wellness enthusiasts looking to upgrade home recovery.

Magic Mind launched new mental performance gummies

Magic Mind launched mental performance gummies with nootropics and adaptogens, supporting focus and resilience for a balanced approach to cognitive health.

Tom Holland’s Bero Brewing

Bero Brewing is Tom Holland’s non-alcoholic beer brand, offering an alcohol-free option with sleek gold-can branding for an inclusive, flavorful experience.

Concept2 Strength Machine

Traditionally known for cardio equipment, Concept2 introduced a strength machine with air resistance, expanding its reliable brand into the strength segment.

Create Gummies

Create offers daily performance gummies with creatine, mushrooms, greens, and core vitamins, innovating in the supplement market.

Whoop

After years without it, Whoop added a step-counting feature, giving users flexibility to show or hide the metric based on personal preference.

Rhone x NBA

Rhone is now the official dress shirt partner of the NBA, bridging professional style with athletic performance.

Hyperice Normatec Premier

Hyperice’s Normatec Premier is now wireless, integrating a slim control unit directly into the device, elevating recovery experiences.

Bulletproof

Bulletproof offers a range of functional nutrition products to elevate your daily performance, including coffees, proteins, and supplements designed to support mental clarity and energy.

Apple’s Glucose Monitoring Project

Apple’s ongoing glucose monitoring project seeks to enable non-invasive glucose tracking, potentially transforming diabetes management.

European Congress on Health & Fitness

The European Congress in Barcelona highlighted AI in fitness, active aging, and more, with exclusive tours of VivaGym, Metropolitan, and Inner Flow Studio .

European Health & Fitness Market Report 2024

The 2024 European Health & Fitness Market Report by Deloitte and EuropeActive discusses post-pandemic growth, digital integration, and sustainability initiatives across Europe  .

Urban Gym Group Expands in the UK

Urban Gym Group acquired Gymbox, a boutique fitness brand in the UK, enhancing its presence and bringing unique fitness experiences to more locations in Europe .

Egym’s Major Investment

Egym raised $200 million, achieving a valuation of over €1 billion and advancing its personalized gym tech across Europe.

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