Debrief - Wellness News

☀️ Good morning folks! Hope the week started well!

We are a little late on this edition, our apologies, it should have been sent last week to close out the month.

But here you go!

We tried something different and in a nutshell put together most of the relevant industries news, partnerships and investments we could find so you have it in your inbox.

In today's email: (3’min read)

• Industry News

• Partnerships

• Investments

Did you miss our last newsletters? Read them here:

• Debrief #1 > Who / What is Salus Performance?

• Debrief #2 > Wellness Brands & Athletes Toolkits

• Debrief #3 > Cold Plunge & the Gym Evolution

• Debrief #4 > Electrolytes, The future of health care & more

• Debrief #5 > Creatine, Psychedelics for mental health & more

Global Physical Activity Levels from WHO June 2024

Key Findings

• 31% of adults globally were not meeting WHO recommendations for physical activity in 2022.

• Women are more likely to be inactive than men.

• Eastern Mediterranean and South-East Asia Regions have the highest levels of physical inactivity.

• Globally, physical inactivity levels are increasing.

Key Recommendations

• Increase investment in public health programs that promote physical activity.

• Create safe and supportive environments for physical activity.

• Make physical activity more affordable and accessible.

• Address the social and cultural factors that contribute to physical inactivity.

Call to Action

Physical inactivity is a major public health problem, but it is preventable. We can all take steps to increase our physical activity levels and improve our health.

Additional Information

The full report is available here: https://iris.who.int/bitstream/handle/10665/378026/9789240096905-eng.pdf?sequence=1

📣 Announcements

• Nix Biosensors debuted Nix Pro, a hydration tracking system for teams and organisations.

• Ultrahuman launched an open glucose database using anonymized continuous glucose monitor (CGM) data.

• ŌURA secured a royalty agreement on Circular's US sales after a patent lawsuit.

• Wellness companies united to form an advocacy group aimed at ending chronic disease, founded by Truemed.

• Zwift released the "Ride," a smart bike developed in partnership with Wahoo Fitness.

• Apple introduced a Vitals dashboard and new health features with WatchOS 11.

• CrossFit, LLC established the Medical Society, a new organization focused on healthcare.

• Lionel Messi launched his hydration drink called Más+.

• Lumin Fitness secured an 8-unit franchise deal in Louisiana.

• Echelon Fitness acquired ThriveX, expanding into the recovery technology market.

• HOKA and Bandit opened community-focused flagship stores in New York City.

• Jake Paul, professional boxer and digital creator, introduced a men's personal care brand.

• GymNation experienced record-breaking sign-ups ahead of its debut in Saudi Arabia.

• Peloton unveiled a new rowing machine and heart rate band to expand its product line.

🤝 Partnerships

• F45 Training integrated its strength workouts with Strava.

• MIT partnered with Evie Ring to conduct research on Long COVID and Lyme disease.

• Hydration brand Cadence secured a distribution deal with Soho House & Co.

• HYROX announced GoodLife Fitness as the title sponsor for HYROX Toronto and added a second event date.

• On Running appointed Zendaya as its brand ambassador and planned product collaborations.

• F45 Training and David Beckham settled a stock compensation lawsuit.

• Mirror announced a collaboration with Lululemon to offer co-branded apparel and fitness classes.
  

💰 Investments

• Smart Fit considered acquiring a stake in the Latin American cycling chain Velocity.

• Function Health, a preventive diagnostics platform, closed a Series A funding round led by a16z Bio + Health.

• Zing Coach™ closed a $10 million investment for its AI-powered personalized training platform.

• London-based Sava raised $8 million for its next-generation biosensor technology.

• Tonal raised $450 million in a new funding round, increasing its valuation.

• ClassPass expanded into corporate wellness with a new offering for employers.

🙏 Last but not least

Thank you for reading Debrief #6 and your feedback is more than welcomed!

It would mean the world to us if you could support this new project by:

• Referring it to friends, colleagues and family members

• Sharing this newsletter on your social networks if you enjoyed it  🙏 

Cheers ✌️, Salus out 👋